Employer Branding 

The scarcity of the current job market requires a strong and sustainable online employer branding strategy. We build your employer brand by sharing your story with the right target audiences on relevant online channels. To do this, we start by truly getting to know your organization as an employer. Through interviews, online research, and workshops, we gather why people want to work for you and what drives them. We describe this in an employer brand story and in persona profiles. Based on this, we write a strategic marketing plan that provides insight into your online employer branding strategy.

We increase your visibility as an employer by running targeted campaigns on your personas. We inform both passive and active job seekers about what it's like to work within your company and share your employer brand. Together with you, we work on a long-term strategy that contributes to strengthening the employer brand.

We conduct research on your employer brand to bring out the true identity and unique characteristics of the organization. This strengthens the employer brand both internally and externally. We create persona profiles to reach the desired target audience effectively in the campaign. Our insights and advice are presented in a strategic marketing plan. This enables us to shape the employee journey with you on one hand, and on the other hand, it serves as input for a creative concept and recruitment campaign. Together with you, we determine the duration and intensity of the process.